Simply put, if you can’t speak to the individual, then don’t target the individual By Matt Gilbert | March 1, 2017 We’ve all heard it: Enhanced audience targeting, custom audiences, less marketing waste and so on—Facebook’s value proposition is predicated on it. “Choosing your audience with such reach, accuracy and affordability is what makes
Strategic Planning and Your Marketing Mix Getting the Most Out of Your Marketing Plan Alexander Graham Bell said it best… “Before anything else, preparation is the key to success.” We at Market Smart Media Solutions agree whole-heartedly with this idea, and have helped countless businesses realize success they had thought possible only in their dreams. As with
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Media Planning & Buying | Market Smart Media Services In order for your business to grow, it first has to be recognized by consumers Seems like a simple enough concept, right? Surprisingly, many companies blindly go after business growth with an ineffective marketing mix, with little or no regard for media planning or demographic research.